Pork sales increased by 1% in the 12 weeks to 2 February. This was driven in part by a rise in the amount of pork sold on promotion, according to figures from Kantar Worldpanel. Promotions accounted for nearly half of all sales, and consumer expenditure remained virtually unchanged on the year.
“Increased demand for shoulder joints led the drive for pork, with consumers buying 6% more over the 12 week period (compared with last year),” said a report by BPEX. “Other roasting joints and pork chops also showed increased sales.”
Consumers had been trading-up from standard and economy sausage ranges to higher quality premium sausages, it added. “Sales of standard and economy ranges fell by 3% and 14% respectively, while premium sausages recorded growth of almost 1%.” With little change in the quantity sold on promotion, consumers spent almost 10% more on premium sausages than last year.
Bacon sales dropped by almost 4% on the year, but prices increased by 3%, said the report. “On a promising note, sales of British bacon increased over the period – consumers bought almost 5% more British bacon, with total expenditure increasing by 7%.”