Waitrose stocks trotters to lure back budget shoppers

Waitrose supermarket is set to sell pigs’ trotters and cheeks in a bid to win back budget shoppers.

In a move praised by the National Pig Association, Waitrose hopes offering cheap cuts of quality meat will lure back consumers who have turned to budget shops to help them through the credit crunch.

Barney Kay, NPA general manager, said: “We applaud Waitrose for adding value at the point of sale.

“Now it’s up to the retailers to promote other traditional cuts – recipe cards would be great for collar joint and belly.”


Mr Kay said years of special offers and low prices had devalued pork in consumers’ eyes.

Promoting other cuts would encourage shoppers to value British pork and farmers, he said.

Despite an increase in pork prices over the past few months, pig farmers lose an average £7-10 a pig.

Mr Kay warned consumers could lose the option of free-range or organic pork if farmers were forced out of business by a dysfunctional supply chain.

Farmers Weekly Awards 2022

Enter or nominate now

Futures markets and commodity risk management online course:

  • Risk management strategies for a more predictable financial performance
  • Educated conversations when collaborating with your advisors
  • Negotiate better prices with your grain merchants

View course