Tenth British Food Fortnight starts today

Producers and retailers are anticipating a spike in sales of British food, to coincide with the start of British Food Fortnight (17 September-2 October).

In previous years, sales have soared during the 14-day event, as British food benefits from high-visibility promotions at outlets across the country, including independent butchers and greengrocers, farm shops, restaurants, post offices, schools, petrol forecourts, shops and supermarkets.

Now in its 10th year, organisers are hoping that the trend continues in 2011:

“British Food Fortnight started when the countryside was in the grip of foot-and-mouth,” said organiser Alexia Robinson. “With the support of just a few vicars around the country, the aim was to reinvigorate Harvest Festival – the idea of everyone coming together to celebrate the produce of our land – and to make us more like the French and the Italians whose love of their regional foods is ingrained in their national consciousness. Ten years on it is the biggest, and only, food umbrella uniting everyone in the country.

“This year’s event takes place amidst dire economic forecasts. There is a real danger that British food will drop off menus to be replaced by cheaper imports offering higher margins, and price promotions will make British food less competitive on shop shelves. Pennies are tight but as we look ahead to the patriotism of next year with the Diamond Jubilee and Olympics, we call on everyone to fly the union flag for Britain on your plates as well as on your bunting. Come on Britain, remember British is best.”

Get cooking

• Wondering what to cook this British Food Fortnight? Farmers Weekly readers have been sending us their best recipes for British produce, from an easy pork and apricot stew, to sticky toffee pudding with a difference. Browse their suggestions and share your own on our recipe page