Farmers demonstrate the same values as Olympians – excellence, determination and courage – according to Lord Coe.
The organiser of the London Olympics was a special guest at the 2012 Farmers Weekly Awards where he presented the winners their awards.
Watch the short video for more of his thoughts on the farming industry.
Guy Poskitt named Farmer of the Year – plus full list of winners
More pictures and news from the 2012 Farmers Weekly Awards.