BEEF AND lamb suppliers to Tesco are meeting on Thursday (Sept 1) near Oxford in the biggest ever open day the retailer has ever held.
The event is aimed at sharing research to improve farmers’ efficiency in areas such as carcass grading, calving and grassland management.
“The open day also provides a great chance for our commercial team to meet farmers in an informal setting to discuss issues and ideas,” said commercial director Steve Murrells.
One issue still at the top of farmers’ agendas is the influx of South American beef into British supermarkets.
Farmers Union of Wales member and beef farmer in Powys, Edmund Evans, said the situation had reached crisis point for British farmers.
The open day is being organised on a 1000-acre mixed livestock farm run by the Food and Animal Initiative, a body sponsored by McDonald’s and Tesco to trial new farming techniques.
It had been scheduled to take place at the end of September, but the date was brought forward by a month.
FAI’s Ruth Layton said there were clear opportunities for livestock farmers who take account of product quality, production efficiencies, environmental care and animal welfare.