British Lion Egg sales rise 3%

British Lion Egg sales rose by 3%, year on year, after the British Egg Industry Council (BEIC) invested £3.5m in a marketing campaign.

The BEIC’s 2007 campaign, launched in January, focused on promoting eggs as a healthy meal alternative. 

Research highlighted that 70% of consumers had seen one of the adverts, with 42% of consumers aware of one of its key messages that eggs are a healthy alternative to fad diets.

“Our 2007 advertising campaign can be considered highly successful,” said Andrew Parker, BEIC chairman.  “Not only have we achieved a growth rate of 3%…our communication of the health and meal values associated with eggs has achieved real consumer cut through.” 

According to the consumer research, 28% of shoppers actively seek out the Lion mark when buying eggs.