Our colleagues on Farmers Weekly get inundated with pictures of people reading the magazine in unusual places.
They even ran a competition in recent weeks – FW On Tour – to find the most bizarre setting for indulging in Farmers Weekly.
The other recurrent theme is that of children. There seems to be a never ending flow of parents willing to expose their children to ridicule by forcing them to pose with the latest issue in the hope that it will be published in the magazine.
Well, we used to dream of it. But now that dream has become reality, with the first ever picture of a sprog getting stuck in to the nation’s favourite poultry magazine.