Staffs dealer drops Valtra in favour of McCormick

Staffordshire machinery dealer David Eaton Tractors has taken on the challenge of selling McCormick tractors after axing its previous arrangement with Agco brand Valtra, which had been in place for the past 17 years.

The change promises the opportunity for dealership expansion, with more staff and a larger trading area stretching into Cheshire and Staffordshire, which are both previously untapped regions for McCormick.

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Family-owned David Eaton took on the franchise at the beginning of April and sold two tractors soon after to a large dairy outfit.

The dealer will have responsibility for sales of both new and used tractors ranging from 43hp to 310hp, as well as servicing and parts supply from its base at Fradswell, Staffordshire.