Farmers Weekly Interactive (FWi) is the online home for hundreds of thousands of agricultural professionals every month. It is the foremost online provider of news and information about farming in the UK, and provides access to a variety of online services aimed at helping keep those in agriculture progressing.

FWi provides advertisers with access to a community of agricultural professionals 24 hours a day, 7 days a week. Utilising sophisticated advertising technology and market-leading advertising propositions, we can get your message in front of the right people, and with impressive frequency.

Total average users per month to FWi (Google Analytics Aug-Oct 2020)

It’s the best and fastest way of seeing all of the latest farming news and information.

Graham Webster

The benefits of online advertising

Advertising online has a number of benefits. Firstly, with an online audience, you are able to target specific segments that are relevant to your product or service, and reap the benefits of that audience. Secondly, you are able to track your advertising campaigns too prove return on investment.


FWi also has a strong community centered around it. The long and storied history of Farmers Weekly continues in the community we have built around the brand. This aspect of community is driven by farmer-written columns, a photo sharing area, blogs and a look at the lighter side of farming with our Farmlife section. All of these elements give us insight into the daily lives of Farmers and those involved in agriculture.

FWi offers the best experience to everyone globally and you get farming information in real time.

Keith Mupingo