Ad sizes - Farmers Weekly

Online and print

 

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Online | E-newsletter | Print

FWi.co.uk specifications

All files to be provided as static/animated image (GIF or JPEG) or third party tags or HTML 5.
The copy deadline on all online adverts is 1 week before it goes live.

Type Category Dimensions Max File Size File Type
Leaderboard (Tablet only) 728 x 90 50 KB static/animated image (GIF or JPEG) or third party tags or HTML 5 & URL
Billboard 970 x 250 50 KB static/animated image (GIF or JPEG) or third party tags or HTML 5 – For Mobile Traffic please supply additional size (320 x 100) & URL
MPU 300 x 250 50 KB static/animated image (GIF or JPEG) or third party tags or HTML 5  & URL
Double MPU 300 x 600 50 KB static/animated image (GIF or JPEG) or third party tags or HTML 5 – For Mobile Traffic please supply additional size (300 x 250) & URL
Curtain Raiser 300 x 250 50 KB static/animated image (GIF or JPEG) or third party tags or HTML 5 & URL
Mobile Billboard 320 x 100 50 KB static/animated image (GIF or JPEG) or third party tags or HTML 5 & URL
Logo Links 83 x 55 (WXH) 50 KB Title: 25 characters incl. spaces; Body Text: 60 characters incl. spaces; URL

In Article Videos Specifications

File Type Allowable Filesize Dimensions Supported Audio 3rd Party Ad serving
mp4, flv, mov, avi, wmv or VAST 3.0/2.0, or youtube link Up to 10MB. Ideally not more than 3 min long. Aspect Ratio: 16:9 (Standard), 9:16 (Vertical Video) Yes Yes, through or VAST 3.0 / 2.0
Article Video Example

Advertiser Content specifications (FWi)

The copy deadline on all online adverts is 1 week before it goes live.

Advertiser Content Benefits and Key USPs
Guidelines

Assets Required

  • Company name as you would like it to appear on the advert
  • Company logo high res square 300 x 300px – if logo is letter box shaped, it will need to be placed in a transparent square layer
  • Company website URL to the page you would like users to view – with tracking code if they have one
  • Company summary – maximum 30 words
  • About company text – no maximum but recommend 50-100 words so that users can see articles start before scrolling too far down e.g. https://www.fwi.co.uk//author/monsanto
  • Contact details (phone number, email address and main office address)
  • Any connect links you wish users to see (Facebook, Twitter, LinkedIn etc)
  • Article headline (60 characters maximum for google search optimisation)
  • Article text in word document
  • Featured image photo
  • Photos to appear in article high res, minimum dimensions 900 px wide (height flexible but no more than 600px)
  • Billboard, mobile Billboard and MPU artwork (usual specs – to be pinned on your content)
  • Video (optional) – most files can be uploaded – MP4, mov, wmv, avi are common types

Assets should ideally be sent in one batch, not in separate emails, one week before go live date.

 

Advertiser Content Examples

  1. Simple steps to stamping out sheep lameness (MSD) (PDF Link )
  2. How to navigate cereal fungicide losses and gains (BASF) (PDF Link )
  3. How to maintain butterfats during spring summer grazing (Teagle/ machinery example) (PDF Link )
  4. Contractor makes the most of timings for precision drilling (kverneland machinery example) (PDF Link )

E-newsletter specifications

The copy deadline on all E-newsletteradverts is 1 week before the send date.

E-newsletter Advert Type Artwork Specification
Banner
468x60px – static – 40k max file size – JPEG or GIF – URL
News Round Up MPU 300x250px– static – 40k max file size – JPEG or GIF – URL
Native advert
8 word call to action – logo (150x150px) – URL
Banner 468x60px – static – 40k max file size – JPEG or GIF – URL
Product Update Slot
8 word call to action – 100 words of text – logo or image (150x150px) – banner (same as above specs) – URL
Solus/bespoke inc. subject line View specifications here
Arable Update Solus/bespoke inc. subject line
Dairy & Livestock Update Solus/bespoke inc. subject line View specifications here

Print specifications

If you are supplying advertorial content, please ensure the style and format of your content is different to Farmers Weekly’s (i.e. a different font and layout is used). Please also have ‘advertisement feature’ at the top of the advert.
Alternatively, you can use one of the Farmers Weekly templates .

Copy deadline on all print adverts is 1 week prior to the publication date.

Page size Bleed (mm) Trim (mm) Type (mm)
Double page spread 303 H x 426 W 297 H x 420 W 271 H x 398 W
Display Half spread 150 H x 426 W 144 H x 420 W 132 H x 398 W
Display Full Page 303 H x 216 W 297 H x 210 W 271 H x 190 W
Display Half Page Vertical 303 H x 110 W 297 H x 104 W 271 H x 93 W
Display Half Page Horizontal 150 H x 216 W 144 H x 210 W 132 H x 190 W
Display Quarter Page Horizontal N/A N/A 64 H x 190 W
Display Quarter Page N/A N/A 132 h x 93 W
Display Eighth Page N/A N/A 64 H x 93 W
Display Mini Page N/A N/A 154 H x 123 W
Display Logo  N/A  N/A 30 H x 45 W

 

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