About Britain's Fittest Farmer

Britain’s Fittest Farmer was launched by Farmers Weekly as a fun way of sparking a vital discussion about the physical and mental health of the nation’s farmers.

As farming becomes less active and more mechanised and office-based, it’s more important than ever before to make sure Britain’s farmers are getting the exercise that they need to stay fit and healthy.

Farming can also be an isolating job, which is why it is also vital for farmers to focus on their own mental health and wellbeing so that they can keep their business in tip-top condition too.

This competition aims to get all farmers thinking and talking about their health, physical and mental, to make sure they are in top condition to run their farm businesses.

The Judges

Lizzie McLaughlin

community editor, Farmers Weekly

With an enthusiasm to educate and inspire others about the agricultural industry, Lizzie has joined Farmers Weekly as the new community editor and Britain’s Fittest Farmer judge.

“I’m so excited to be part of such a positive and inspiring event that not only celebrates our farmers but highlights important topics for discussion too.”

“After such a difficult year, the awareness for both physical and mental wellbeing has never been more relevant. We want to use this opportunity to bring people together for a fun competition to encourage exercise and open conversations about mental health issues.”

“We’ll be looking for contestants who will make fantastic ambassadors for health and fitness in farming, to help to break the stigma and address the effects of rural isolation.”


Tom Kemp

Farm Fitness

Essex arable farmer’s son Tom is credited with building one of the world’s best gyms.

He took a dilapidated corner of the yard at the family farm and transformed it into a raw and exciting outdoor environment for people of all strengths and abilities.

“Farm Fitness is honoured to be partnering with Farmers Weekly to once again help in the hunt for Britain’s Fittest Farmer. It’s our ongoing mission to honour our agricultural roots, so this is a great privilege for us.

“I’m looking forward to seeing who’s been sowing their seeds and harvesting those gains over the past year. Only two can be crowned the 2021 female and male champions – who is it going to be?”

Jude McCann

Farming Community Network

Having grown up on a family farm in, Northern Ireland, Jude has significant experience within agriculture and, in particular, the farm support sector in the UK and indeed internationally. He spent seven years as Chief Executive of a charity which provides support to farmers and their families in Northern Ireland, before taking up the post of CEO with the Farming Community Network (FCN) in January 2020.

His educational experience has provided him with a global perspective of agriculture and expertise, particularly related to welfare and social issues in farming communities. This includes his PhD examining the social impacts of subsidy reforms in New Zealand and Canada and his recent Nuffield Farming scholarship, in which he examined how farm support organisations can help secure farmers’ resilience in a changing world.

His experience in establishing and developing support programmes has increased his passion for sustainable farming communities.



Supporting the farming community

Britain's Fittest Farmer was launched by Farmers Weekly in 2018 as a fun and friendly way to get farmers thinking and talking about their physical and mental health, to make sure they are in top condition to run their business.

This year, we have partnered with four amazing charities and are asking for donations to support their incredible work within the farming industry.