Ad watchdog snaps at Monsanto

11 August 1999

Ad watchdog snaps at Monsanto

THE Advertising Standards Authority has warned Monsanto about making misleading claims for its genetically modified products.

The advertising watchdog has upheld four complaints from environmental groups over a Monsanto campaign aimed at allaying public health fears.

It said the US company had “wrongly suggested” GM potatoes had been approved by government regulatory agencies in 20 countries including Britain.

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