Archive Article: 1998/01/09

9 January 1998




JOHN LLOYD JONES

Hendy, Tywyn, Merioneth.

Main enterprises on his familys less favoured area coastal unit, which he took over in 1970, are 650 ewes, a variable number of beef cattle and tourism.

Age: 48.

Became an NFU headquarters delegate when serving as county branch chairman in 1988.

1991-94 – vice-chairman of unions Welsh Council. Shortly to end a four-year spell as chairman.

CHALLENGES FOR THE NFU:

Agenda 2000, reform of the CAP and moving towards world market prices present the NFU with huge challenges. But optimistic that it will be possible to get a good deal for UK farmers.

He accepts that only tough negotiations will bring proper rewards for farming families forced to adopt a more multi-functional approach to land use, and to strengthen the rural economy.

Securing adequate agri-environment payments will be essential.


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