Archive Article: 2000/06/02

2 June 2000

Moo-ving bill boards… Scottish farmers and ASDA have teamed up for the Cows-in-Coats campaign. The store at St Leonards – whose general manager is Leon Bishop (pictured) – pays farmers £50/cow/month to wear the tailor-made, harmless coats. Advocates of the initiative say it helps promote the fresh local produce message

and generates cash for farmers.

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