Archive Article: 2001/09/21

21 September 2001

Spud traceability, but with confidentiality

Potato growers are rightly frustrated when buyers use the excuse of traceability to pry into their production systems. Not only is it regarded as meddling, but it also reveals production costs and helps buyers to reduce crop values.

No wonder French farmers are pleased with the launch of their new TraceNet alternative. It records full traceability information, but preserves confidentially, until problems arise.

Keeping commercially-sensitive information about costs and production systems away from buyers helps French growers safeguard a powerful negotiating position. Perhaps similar tactics are worth considering here?