Archive Article: 2001/12/14
14 December 2001
Carrot snack niche idea is pure gold
Nailing niche markets is a wonderful way to lift arable profits. Whether it is a specialist malting barley for local ale production or a novel pulse for export, growing for a real market can pay dividends.
So, news that carrot consumption could leap 40% by slicing and peeling the tastiest varieties is inspiration indeed. Consumers love convenience and ready-prepared fresh carrot snacks serve that need splendidly.
The approach has already transformed the sector in North America. Now it is taking off here too. It just shows what can be achieved if real market needs can be pinpointed and supplied.
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