Burger giant boosts British beef

30 December 1998

Burger giant boosts British beef

by FWi staff

ONE of the countrys biggest burger chains is set to sell more British beef next year after announcing plans to continue its expansion and open more restaurants.

Burger King, which is owned by the Diageo group, said it would create 3,500 jobs during 1999 by opening 100 new outlets.

The company opened 70 UK restaurants this year and sources more than 80% of its beef from UK farmers under farm assurance schemes.

Like its rival company MacDonalds, Burger Kings UK restaurants ended their ban on British beef in July in a move worth 10m a year to the beef industry.

The company said it made the decision after discussion with Ministry for Agriculture officials and the Meat and Livestock Commission.

Managing director David Williams said at the time that research showed 73% of Burger King customers supported the return of British beef.

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