Campaign for service sector share
A NEW campaign to increase Scottish meats share of the £8.6bn food service sector market was launched early on the opening day (Thursday) of this years Royal Highland Show.
"It is anticipated that by 2006, 50p of every food £ will be spent in the food service sector," said Neil Kilpatrick, chairman of Quality Meat Scotland.
"Working in collaboration with Taste of Scotland, 1000 UK restaurants and hotels will be regularly audited to ensure that they are using beef, lamb and pork from Scotland," he said.
To be Taste of Scotland members, hotels and restaurants must use Scottish produce. Under the new arrangement, Taste of Scotland assessors will be trained by QMS assessors to undertake full traceability for beef, lamb and pork.
Alasdair Muir, QMS managing director, said the link with Taste of Scotland would provide the industry with additional assurance that the 1000 hotels and restaurants belonging to the scheme are showcasing excellent meat from Scotland.
"The relationship also provides us with a basis from which we can develop joint promotional activity with Taste of Scotland, which in turn will provide a further boost for the industry," said Mr Muir.