Red Tractor Week starts next month with the aim of challenging more shoppers to buy, cook and eat food featuring the logo.
The week will be launching on 24 September and will cover everything from food safety, environmental protection and animal welfare to food origins.
Ex-Coronation Street and Bad Girls actress and celebrity mum-of-two Debra Stephenson is supporting the event.
“Since I’ve become aware of the Red Tractor logo, it’s great to see the breadth of food and drink products that the logo covers,” she said.
“Red Tractor products are available at your local supermarket, covering everything from meat to fruit and veg, cereals to dairy and even beer, everything I need to feed my family for a week at an affordable cost, and I’m safe in the knowledge that the food has been produced to good standards.”
Richard Cattell, Red Tractor head of marketing, said: “Red Tractor Week will celebrate 12 years of great farming and great food under the logo.
“This year, Red Tractor has been an integral part of the Olympics, delivering quality British food in the biggest sporting event and the biggest peace-time catering operation in the world.”
Currently, more than 78,000 farmers and 700 food manufacturers are involved in the Red Tractor Assurance scheme,
The logo can now be found on more than £12bn worth of food and drink products each year, available at retail outlets across the UK.