British Food Fortnight message a success

The British Food Fortnight message – British food is diverse, delicious and well worth sampling – is estimated to have been seen or heard up to 250m times, according to organisers of the annual event.

The fortnight, which ran from 23 September to 8 October 2006, was the biggest national celebration ever of the quality food that Britain produces.

The event was sponsored by Aramark, Budgens, Londis and Nationwide, and also featured the Pyrex Cooking Challenge for schools.

“Every year British Food Fortnight gets bigger and more successful,” said spokeswoman Alexia Robinson. It gives retailers and caterers a commercial incentive to stock British food, thereby making it more accessible to the public and it inspires schools to include it within their curriculum teaching.

 

HIGHLIGHTS OF BRITISH FOOD FORTNIGHT

In shops – Three supermarket chains, 2200 Budgens and Londis stores, 300 delicatessens, independents, farm shops and farmers’ markets ran promotions

In catering – Five of the largest food service groups, led by Aramark, three major pub groups and all the chef associations put British food on thousands of menus

In schools – 26,000 schools were provided with the first ever guide to including cookery within the curriculum in the build-up to the event

In the press – The event featured on Terry Wogan, Jonathon Ross, The World Tonight, The Archers, GMTV, Saturday Kitchen and Saturday Cooks, and in every national newspaper

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