The British Food Fortnight message – British food is diverse, delicious and well worth sampling – is estimated to have been seen or heard up to 250m times, according to organisers of the annual event.
The fortnight, which ran from 23 September to 8 October 2006, was the biggest national celebration ever of the quality food that Britain produces.
“Every year British Food Fortnight gets bigger and more successful,” said spokeswoman Alexia Robinson. It gives retailers and caterers a commercial incentive to stock British food, thereby making it more accessible to the public and it inspires schools to include it within their curriculum teaching.
HIGHLIGHTS OF BRITISH FOOD FORTNIGHT
In shops – Three supermarket chains, 2200 Budgens and Londis stores, 300 delicatessens, independents, farm shops and farmers’ markets ran promotions
In catering – Five of the largest food service groups, led by Aramark, three major pub groups and all the chef associations put British food on thousands of menus
In schools – 26,000 schools were provided with the first ever guide to including cookery within the curriculum in the build-up to the event