Farmade Management Systems, one of the major crop management and agronomy software businesses in the UK, has been bought by Farmers Weekly’s parent company Reed Business Information.
Farmade will be combined with Farmers Weekly’s sister company Farmplan to create the UK’s leading provider of farm management systems, in both the arable and livestock sectors.
Farmplan has partnered Farmade for the past 14 years to resell and support some of its key products, which include Gatekeeper. Farmade provides software in the UK and across the globe to more than 2,500 clients.
David Wilson, Farmers Weekly managing director, said: “Farmade has a long-standing partnership with the Farmers Weekly Group, through its Farmplan division and its crop recording, mapping and precision farming software is highly valued by customers.
“The product expertise of Farmade, combined with the audience reach and industry knowledge of the Farmers Weekly Group, will accelerate the growth of innovative new software and workflow solutions for our agricultural customers.”
Peter Henley, Farmade co-founder and commercial director, said: “We have worked closely with Farmplan over many years and the synergies between our businesses are enormous.
“This acquisition provides the opportunity to create cutting edge solutions and to continue to deliver the excellent service that our customers are used to.”