Farmers to vote on milk advertising

02 September 1999

Farmers to vote on milk advertising

By FWi staff

BALLOT forms have been sent to Britains registered dairy farmers asking if they will sanction a compulsory levy to fund generic milk advertising.

The announcement that the voting forms had been dispatched was made by junior farm minister Joyce Quin:

“Because of the financial implications such a move would have on producers, ministers have decided to consult them before taking a final decision.”

The forms, which must be returned to MAFF by 15 October, ask farmers if they will pay 0.03ppl on milk produced towards a milk promotion scheme.

Ministers will then consider the results alongside the responses to a separate consultation exercise involving wider industry interests.

If they vote in favour, the money will be collected by the Milk Development Council, in addition to the levy it already takes for research and development.

The funds, will be passed to the National Dairy Council and matched by money from liquid milk dairies, generating a total of about £7 million a year.

All the farming unions are urging producers to vote in favour of the proposal.

They believe that a national advertising campaign is needed to halt the decline in milk consumption, which, in turn, will bolster producer returns.

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