French want Scotch back
24 October 1997
French want Scotch back
FRANCES leading restaurateurs and chefs want Scottish beef back on their menus.
A survey of members of the Scotch Beef Club – the 120-strong group of Frances leading hotels and restaurants that sold Scotch Quality beef before the beef export ban – showed that 60% would buy the product again immediately the ban is lifted.
The survey, commissioned by the Scotch Quality Beef and Lamb Association, also revealed that 90% believed Scotch beef was a genuinely superior quality product. While the export ban meant most respondents were now sourcing the majority of their beef from France, 60% said the quality of that meat was poorer than the Scottish equivalent. *
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