Fruit and veg lead way

27 August 1999




Fruit and veg lead way

TO see into the future of arable farming, take a look at the fruit and vegetable sector, says UAPs vegetable technical manager Chris Wallwork.

Fruit and veg lead the way in quality assurance, producers have become customer led and the industry has consolidated into fewer, larger, more technically aware growers.

"The arable sector is now being pushed along this route as well. It is very clear those businesses in the vegetable sector who have done well are those who have done precisely what the customer wants – Yes sir, certainly sir, right away sir," he says.

Budgeting on cost per unit of production, rather than cost per acre, is another concept arable growers would do well to learn from their fruit and veg counterparts, he adds. &#42


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