German lessons for meat industry

26 April 1999

German lessons for meat industry

INVESTMENT, skill and commitment rather than sheer size are the keys to survival in the meat processing sector, claims a report by The Herald.

The newspaper reports from the Reinart meat processing plant near Osnabruck in Germany.

Christof Laudage, senior sales manager at the company, says that really large manufacturers are often unable to compete.

Big processors are frequently assumed to be the way forward for the industry but cannot cope with the demands of the market.

The Reinart sales manager predicts that moderately-sized specialist companies, rather than giants, will eventually dominate the meat sector.

  • The Herald 26/04/99 page 21

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