5 December 1997


&#8226 A £6m investment in milk promotion could boost sales by more than 270m litres over five years claims David Balfour of the National Dairy Council.

The £6bn annual dairy market was shrinking, and would continue to do so unless dairy farmers and the trade funded a national campaign to halt the decline.

He pointed out that the industry once spent £12m on milk promotion. There was been broad agreement from all sides of the industry that a solution was essential, and discussions were underway, he added.

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