uWAITROSE has announced that it will support all suppliers, including livestock, fruit and vegetable farmers, converting to organic production by offering practical advice and a guaranteed market. According to the company, 71% of consumers thought farmers should be supported during the conversion period. Organic produce accounts for more than 7% of the companys fruit and vegetable turnover, and demand is outstripping supply, says Waitrose.
uTOUGH targets have been set for ADAS Milk Cheque clients to offset the fall in milk prices. Forecasts for Mar 1999 include an average yield of 7150 litres at 19.5p/litre. Feed rate is put at 0.26kg/litre, using feed costing £120/t, giving a margin over purchased feed of £1171 a cow, £30 less than Mar 1998. Top 10% producers should aim for 8900 litres at 20.5p/litre. Despite slightly higher feed rates and cost, MOPF should hit £1513, a drop of just £11.