Online benchmarking

3 September 1999




Online benchmarking

FARMERS can now use the internet to compare their own financial performance with that of other businesses.

A new service offered by agriCentre, Cyanmid Agricultures on-line site, and accountants Deloitte & Touche allows interactive profit and loss benchmarking using Deloittes industry data, which is drawn from real farm results obtained from clients.

"The best way to spot opportunities to improve financial performance is by comparing your own business against similar farming operations," says Deloittes Simon Bennett. "Users will have this comparison literally at their fingertips."

The service is free to anyone with an internet connection, at www.agriCentre.co.uk &#42


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