21 June 2002


Welcome to the Royal Show, the worlds largest and most prestigious outdoor agricultural exhibition.

Taking place from Jul 1-4 at the National Agricultural Centre, Stoneleigh, Warks, it brings together all aspects

of modern agriculture and rural business. This year the Royal Show is packed with new features and demonstrations

reflecting the changing needs of todays farmers and providing real and practical solutions

Food production area

This will reflect farming in its truest sense but also show the bigger picture. The farmers role will be presented in the context of the entire food chain, including marketing, consumer

requirements and food processing.


The Royal Show is the venue for the most important national gathering of 7000 quality livestock and this year will include two new commercial beef classes. Sheep classes will be on the last two days of the show, for biosecurity reasons. Other must-see areas for

livestock farmers are the new RASE Quality Livestock Production feature, packed with practical advice on meat, carcasses, feeding and nutrition. Meanwhile, the Livestock Interpretation Centre will look at

all areas of animal welfare.


There will be an impressive range of attractions for arable farmers, too.

The new Non-Food Crops feature

concentrates on opportunities for arable producers to boost their farm incomes by looking at energy, fibre

and oilseed crops. British Potatoes: Growing Quality is another new feature – a field-to-fork feature covering

all aspects of growth, nutrition and storage, through to production,

marketing and sale.


Many farmers are looking closely at the future of their businesses and wondering whether to establish either a farming or non-farming diversification, share machinery with a neighbour or streamline their business to survive the uncertain future ahead. A range of top

business advisers will provide information on financial strategy, business plans, market requirements and IT equipment choice. The Rural Business Development area at the show aims to help farmers to maximise profits through the best use of land and will include business consultants, land agents, banks, financial services, accountants, export advisors, machinery rings, local authorities and much more.

Rural environment

Another crucial area looking at the countryside and land use in its widest sense. The Farming and Environment feature offers farmers practical advice on how to implement and manage

environmental programmes and deal with the administration involved. The farm woodland and forestry area will include machinery for processing wood as well as leisure and tourism opportunities.


A new feature this year is the Tractor Village, which will give farmers the chance to study the different models of tractor representing the 110-120hp band. Independent information from the two leading testing organisations will be on hand.

Familiar items

As well as the above, all the usual features will be at the Royal Show. Theres the large food hall, a myriad of country pursuits, equine exhibits, educational features, high-class shopping, an

international area and grand ring shows.

&#8226 Location: The Royal Show is held at the National Agricultural Centre, Stoneleigh Park in Warwickshire. The site is located just off the A46 road between Coventry and Leamington Spa, close to junction 15 on the M40. Main access routes to the showground are signposted on all the main approach roads. (no dogs)

&#8226 Show dates and opening hours: The show opens on Mon, July 1 and closes on Thur, July 4. Opening hours are 9am – 7pm on Monday to Wednesday and 9am – 6pm on Thursday. There is no admittance after 6pm on any day.

&#8226 Admission charges: The prices of tickets bought at the gate are as follows:

&#8226 Monday to Wednesday – adult £14; senior citizen (60+) £9; children (9 – 15 years) £9.

&#8226 Thursday – adult £12; senior citizen £7.50; children £7.50. Children under the age of nine are admitted free of charge.

&#8226 Disabled visitors: A guide to facilities for visitors with disabilities is available on 024-7685 8291. A disabled concession is available at the discretion of the gate supervisor to admit one carer free of charge, where applicable.

&#8226 More advice: Ring 024 7685 8278 or see

Focus on food production 4

Tractor Village 8

Machinery medal winners 10

IT centre does the business 12

Top class British livestock 16

Education on top form 17

A world of opportunity 19

Top notch timber 20

Industrial crops 22

Green grants 23

Countryside focus 24

Edited by David Cousins

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