Sainsburys misled customers on GM ASA

8 December 1999



Sainsburys misled customers on GM — ASA

SAINSBURYS misled customers over genetically modified (GM) food, the Advertising Standards Authority ruled.

The supermarket group wrongly claimed that it was the first major chain to ban GM ingredients from its own-label products.

Complaints by two other supermarkets and members of the public were upheld by the authority.

• Sainsbury attacked over GM-free ads, FWi, 19 August, 1999
• Sainsbury claims GM-free status, FWi, 20 July, 1999
• Sainsbury brand goes GM-free, FWi, 16 July, 1999
  
• The Herald 08/12/99 page 8