Scandinavian giant to shake-up UK operation
By Andy Collings
INVESTMENT in agricultural equipment will remain low for some years to come, believes Kverneland. This, combined with a further belief that prices of agricultural products will remain suppressed for a longer period than first expected, has prompted the company to carry out a business restructuring program.
By restructuring operations, Kverneland says it intends to strengthen its position in the industry and achieve satisfactory earnings. The establishment of a key account management system is designed to provide dealers and customers with greater support and enable the development of the companys spare parts service and product availability to be prioritised.
To help achieve this aim Vicons business at Market Drayton and Kvernelands Haydock operation will be relocated to St Helens, Merseyside in a single purpose-built distribution centre.
Chris Roche, Kverneland UKs managing director says that both companies will continue to operate individually but will benefit from a central office facility which will provide administrative support, spare parts back-up and distribution of all Kverneland Group product ranges in the UK.
"This move will enable the Group to continue to provide our dealers and customers with the level of support," he says. "It will also mean that additional resources can be put into customer service." *