The Black Sheep – May 2006
24 May
Enjoy!
16 May
Farmers Weekly braved the streets of Sutton yesterday in an attempt to educate the locals as to the superior quality of local food.
Our Food Miles campaign is now well underway with lots of TV and Radio interviews under our belts. If you haven’t already done so – check out the Food Miles minisite …
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The cast of Chicken Little – The Musical |
Dave decided it was probably time |
TR: We’ve arrived in the office this morning to find two new televisions here. One is on the wall above Mr Fwi’s desk showing rolling news (at least, it will be until the World Cup starts) and the other one is a huge screen in the diary meeting room. That’s not – for those of you who are Big Brother fans – anything like the Diary Room, it’s where everyone meets on a Monday morning for our diary meeting, ie the lowdown on what’s going on this week in the world of farming. That reminds me, what time is Neighbours on at?
10 May
8 May
TR: Two members of the Black Sheep flock were at the big Young Farmers get-together in Blackpool this weekend and a great time was had by all! I was back at my desk bright-eyed and bushy-tailed this morning (well, I was here anyway) but my fellow Black Sheep, Mr Fwi Arable Editor, is not due to return until tomorrow morning. I last saw him in a restaurant about 8pm on Saturday evening. If you spotted him after then, let us know…
8 May
It appears that our new Defra minister is a fellow blog dog.
8 May
Farmers Weekly has continued its recent trend of picking up awards, and this time it’s the big one.
The short of it was that we won the big one – Magazine of the Year – which is just about the top accolade as you can get in the publishing world.
Here’s what the judges said:
Farmers Weekly was transformed in 2005 from a “brand hero in decline” into an “energetic market-leader with a big future”.
The revitalisation of Farmers Weekly, driven by a new publisher and editor, delivered readers new content, designs, contributors and a more positive tone, summed up in the new strapline – Working for your farming future.
The judges were impressed by the “radical overhaul of not just the design of the title but the entire thinking behind its approach to market.”
The commercial results were impressive – falling costs, revenue increases, market share increases and record profits. The title also expanded the Farmers Weekly brand with the launch of the Agricultural Industry Awards, delivering new revenue and promoting what is best in British farming.
The judges concluded: “By taking a more positive view of its readers’ lives, Farmers Weekly achieved fantastic commercial success on all the key measurements in a very challenging marketplace.”
All downhill from here I guess. Still there’s always Website of the Year to aim for next time.
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Hislop was chuffed to land a job with the successful FW team |