Unigate, Waitrose set up quality milk brand

By FWi staff

A THREE-WAY link between supermarket, processor and dairy farmer has been set up by Waitrose and Unigate to market top-quality, farm-assured milk.

The new label, “Waitrose Select Farm Milk”, will be taken from a pool of Unigates top English dairy farmers, chosen for their track record of high animal welfare standards and milk production management.

The pool will be in Buckinghamshire, Gloucestershire, Oxfordshire, Berkshire, Wiltshire and Dorset.

Members of the pool will receive a minimum 0.2ppl bonus, as well as a share from the pool fund, each time the producers milk goes into the new brand.

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