Video: NFU president must communicate better, say farmers

The NFU president must communicate better to farmers and the public, was the message from farmers interviewed at the 2016 NFU Conference.

Speaking just before NFU presidential elections, a number of farmers said that whoever was elected as president, they need to communicate better on a number of issues, including the EU in/out debate, the role of farming to the public and the career opportunities that agriculture presents.

Others also said they wanted the NFU president to help improve supply chain integration. 

The message takes on even more relevance, perhaps, as the NFU presidential elections resulted in no change to the current the line-up.

See also: Video: In or out of the EU? Farmers share their opinions