Farmers in Wales have been backed by the government in a new campaign aimed at encouraging consumers to buy Welsh food and drink.
The online initiative, #CaruCymruCaruBlas #LoveWalesLoveTaste, will launch on 3 July with a day of Welsh food and drink celebration, providing people with an opportunity to thank those who are working around the clock, to feed the nation during the coronavirus pandemic.
Two further Welsh food and drink celebration days are planned for August and September.
Welsh Government has created the campaign in partnership with business start-up specialists Menter a Busnes.
Welsh rural affairs minister Lesley Griffiths said the government wanted to say a “very public thank you” to all the key workers within the food and drink industry.
“We have seen and heard many wonderful examples where individuals and businesses have stepped up to the challenges presented by Covid-19.
“They have continued to produce great food and keeping our nation fed throughout this unprecedented time.
“It is more important than ever that we support Welsh food and drink businesses.”
Ian Rickman, Farmers’ Union of Wales (FUW) deputy president, welcomed the public praise for farmers and all those in the food supply chain.
“Covid-19 hit all sectors of life and was met with panic buying that emptied supermarket shelves.
However, it wasn’t luxury items that the general public rushed to get their hands on, but the essentials like food.
“Against the harrowing background of the pandemic’s impact, we have seen many people and communities reconnecting with local food and local suppliers.
“And as the lockdown eases, we believe the Welsh ‘stay local’ message should remain in place when it comes to using local businesses and buying locally available produce.”
North Wales beef and sheep farmer, Glyn Roberts, has been unanimously re-elected as president of the FUW at a virtual meeting of the Council of the Union.
Mr Roberts said: “It is an honour and privilege to serve as the President of the Farmers’ Union of Wales and I thank our members for putting their trust in me for another term.
Ian Rickman, Eifion Huws, Brian Bowen and Dai Miles have been re-elected to FUW’s presidential team. The team is democratically elected by the Union’s farmer members from across all 12 County Branches.
Speaking about the re-elected team, Mr Roberts said: “I’m grateful to have such a strong team representing our members in every region of Wales.
“We face some big challenges in the months and years ahead, but I am confident that together we can advance and protect Wales’ family farms, both nationally and individually.”