Bernard Matthews Farms is back on national TV for four weeks advertising its new Big Green Tick range of healthier frozen food.
The brand is the most significant new product introduction since the relaunch of the company earlier this year.
The new commercial follows recent press advertising and broadsheet inserts and is the latest phase in the company’s “Proud to Work at Bernard Matthews Farms” £3m campaign.
Bernard Matthews Farms marketing director Matt Pullen said: “The first TV ad in the ‘Proud’ campaign helps reinforce the new brand identity but is primarily aimed at communicating the launch of our unique and exciting new Big Green Tick range in the frozen breaded category. We’re confident that Big Green Tick fills a gap in the marketplace and believe it will bring new consumers to the brand.”
Investing £1.6m, it is the company’s highest-spending media campaign in many years and includes cinema exposure throughout November and December.
Featuring employees from across the company and raising awareness of the new brand identity, the TV advert aims to highlight the healthier product benefits of the Big Green Tick range and its great taste.
Set to the song “It’s a Beautiful Day,” the commercial opens on a holiday campsite on a typically British rainy day. Bernard Matthews employee’s are shown bearing key product messages about the Big Green Tick range such as “British turkey born and bred, 100% breast meat, low in saturated fat” and the campaign sign-off “Proud to work at Bernard Matthews Farms”.
“The new TV ad continues the ‘Proud to work at Bernard Matthews Farms’ idea with our own employees being the stars of the commercial. They all volunteered for the role and are looking forward to being seen in the nation’s living rooms and most importantly are all ‘Proud to work at Bernard Matthews Farms’,” added Mr Pullen.
The TV advert will be supported with further outdoor advertising, online activity to highlight product benefits.