Poultry processer Moy Park has teamed up with Jamie Oliver to develop a range of higher welfare chicken products.
The range includes Jamie’s signature Empire Roast Chicken dish, from his TV show Jamie’s Great Britain.
The new products mark the Jamie Oliver brand’s debut into chicken.
“I’m really excited to be working with Moy Park on this new range of affordable chicken products, which uses only British chicken.
“We’ve used the finest ingredients to inspire people to get stuck in and enjoy cooking simple, delicious and affordable food that’s full of flavour and sourced in an honest and responsible way,” said Mr Oliver.
Andrew Nethercott, director of brand marketing GB at Moy Park, said:
“Farming is at the heart of our business and we are extremely proud to work with poultry farmers who employ the highest standards on their farms.
“We believe the Jamie Oliver chicken range demonstrates our shared passion for higher welfare and tasty food that can be produced on a scale that makes quality food attainable for a larger market.”
The new product range will be stocked in retailers from June and will be marketed under the Jamie Oliver brand.
• For more information and to view Moy Park’s full range of products please visit www.moypark.com