Agriculture isn't just
what you think.

Curious by Nature

#CuriousByNature is a new social-first initiative from Farmers Weekly designed to address the agricultural skills gap by inspiring young people to explore the wide range of careers that contribute to feeding the world.

About

This campaign aims to broaden perceptions of agriculture by showcasing real people, real careers, and real workplaces — highlighting routes into the industry that may not typically be associated with traditional farming.

From labs to logistics, data to sustainability, journalist Evie Clark will be meeting inspiring people to discover what they do, how they got there, and why their work truly matters.

Follow along to learn more about Evie's journey into the world of ag careers.

Explore the series

The Video Feed

Join Evie as she discovers #CuriousByNature careers.

View Playlist on YouTube

Partners

 

Think farming is old technology that has nothing to do with the latest science? You couldn't be more wrong!

From drones to wearables, agriculture today is immensely hi-tech, and British firms are leading the world in sustainability, animal welfare and food quality, and playing a vital part in tackling the challenge of climate change.

Find out more about the future of food and the amazing technology that will power it.

Curious by Nature

Follow the Journey

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