FWi.co.uk specifications

• All files to be provided as static/animated image (GIF or JPEG) or third party tags or HTML 5.
• The copy deadline on all online adverts is 1 week before it goes live.
• When choosing which file type to send in, JPEGs are generally better quality when dealing with photo imagery and PNGs usually sharpen the text. GIFs should be used for animated adverts.

*Animated ads (GIF)

• Animation length and speed:
• Animation length must be 30 seconds or less
• Animations can be looped, but the animations must stop after 30 seconds
• Animated GIF ads must be slower than 5 FPS

In Article Videos Specifications

Advertiser Content specifications (FWi)

The copy deadline on all online adverts is 1 week before it goes live.

Advertiser Content Benefits and Key USPs  
Guidelines  

Assets Required

Assets should ideally be sent in one batch, not in separate emails, one week before go live date.

Advertiser Content Examples

1. Simple steps to stamping out sheep lameness (MSD) (PDF Link  )
2. How to navigate cereal fungicide losses and gains (BASF) (PDF Link  )
3. How to maintain butterfats during spring summer grazing (Teagle/ machinery example) (PDF Link  )
4. Contractor makes the most of timings for precision drilling (kverneland machinery example) (PDF Link  )

Social Media Post specifications

We will create your social post for you unless you specify otherwise. A proof will be sent to you for approval ahead of going live. We will require the following assets:

• Company Facebook URL (so we can tag you correctly in the post)
• High-res landscape image(s) as follows to maximise engagement:
  • Single image of a farmer or farm worker
  • Or multiple images showing people/product so that we can create an image carousel
  • Avoid supplying images with wording on them if possible
• Video – we welcome video, especially of machinery, as it can create much greater engagement
• If supplying text, please send 50-60 words (we will write post if you do not wish to supply wording)

Please note that we may tweak your copy to match our house style in order to remain consistent with other posts from Farmers Weekly.

Please also note that we can only tag you if you have allowed us to do so in your Facebook preference settings. Please ensure this is done ahead of time or the post will go out without tagging your company (your company will be in the body text of the post instead).

E-newsletter specifications

The copy deadline on all E-newsletter adverts is 1 week before the send date.

Print specifications

If you are supplying advertorial content, please ensure the style and format of your content is different to Farmers Weekly’s (i.e. a different font and layout is used). Please also have ‘advertisement feature’ at the top of the advert.
Alternatively, you can use one of the Farmers Weekly templates  .

Copy deadline on all print adverts is 1 week prior to the publication date.