© Ken McKay-REX Shutterstock© Ken McKay-REX Shutterstock
Promoting the health benefits of purple potatoes could help get spuds included in the recommended five-a-day fruit and veg portions and boost fresh potato sales. Fresh potato consumption has slipped in recent years due to increased consumer focus on convenience foods and the myth that spuds are unhealthy and fattening. A recent boom in soft fruit sales has been driven by the perceived health benefits of berries with high levels of anthocyanin – a pigment that gives fruit its red, […]
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