Know How / Diversification

The income generated by diversification is a vital component of many farming businesses – but it can involve unfamiliar planning, legal, staffing, plus health and safety issues.

This page offers tips and advice to guide you through your diversification journey. You’ll find information to help you to set up and run a thriving new enterprise on your farm.

Key areas of focus:

  • Inspirational farm diversification case-studies
  • Opportunities for grant support
  • Avoiding legal and tax pitfalls
  • Successful staff management
  • Business planning and marketing strategies

Case studies

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Field to plate - diversification on Japanese farms

Japan’s food culture is built on strong regional associations and loyalties, alongside superb quality and freshness.  However, accelerating rural depopulation, falling farm incomes, concerns over food security and a crippling…


How a Cornish farm set up on-farm deer processing facilities

Cornish farmers Matt and Pip Smith are hoping to capitalise on soaring demand for British venison having recently launched their own branded meat company, Westcountry Premium Venison. New-Zealand-born Matt, a…


Doorstep milk round revived by dairy farm selling direct

When dairy farmers Anthony and Carl Grimshaw, and Carl’s partner Louise Blundell, sat around the kitchen table last October to discuss taking on a milk round, they never dreamed that…


How lamb kofka recipe helped farmer increase flock profits

A lamb kofka recipe developed by a young Pembrokeshire sheep farmer is allowing him to capture a greater share of the profit margin in sales of progeny from his grass-fed…


Why ice cream venture is key to succession on family farm

When Tom Stable and his wife Anna returned home to join his parents, Mike and Denise, at Bolton Manor dairy farm, near Ulverston, six years ago, they soon realised the…


FW Awards 2019: Diversification Farmer of the Year finalists

The three finalists shortlisted for the 2019 Farmers Weekly Diversification Farmer of the Year award have invested a huge amount of time and energy and overcome significant challenges to set…

Practical advice

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So you want to... build a reservoir?

Erratic weather conditions and the climate change emergency has put the water abstraction licensing system in the spotlight, with the government committed to ending damaging abstraction from rivers and groundwater.…


How to run a successful farm diversification

Diversifying into non-farming business ventures is now almost an essential for farmers who want to secure their financial survival. At Farmers Weekly’s second diversification event in Cumbria farmers who have…


So you want to… sell produce at a farmers market?

Selling at a market is a popular diversification for farmers who are already creating products and enjoy working directly with the public. A fairly inexpensive option, it’s a good social…


Diversified farmers’ guide to using social media

Diversified businesses looking to bring in new customers need to create a social media strategy that is narrowly focused on their target audience to avoid wasting time and money. That’s…


So you want to… run a care farm?

Accessing an agricultural holding on a regular basis can help a wide range of people with a vulnerability improve their health and wellbeing and build social skills. It’s an opportunity…


Business Clinic: Tips to set up a social enterprise on farm

Whether it’s a legal, tax, insurance, management or land issue, Farmers Weekly’s experts can help. Here, Christopher Turner of Carter Jonas advises on finance and budgeting for a social care…


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Land with forestry potential sees unprecedented prices

Hill farms and bare land with the potential for planting trees have achieved unprecedented prices due to competitive bidding from commercial forestry investors. This rise in demand was the biggest…


Exclusive survey: 97% farms find diversification profitable

Ingenuity, drive, skill and hard work are all clear to see in the results of Farmers Weekly’s diversification survey, carried out in association with Carter Jonas.  A vast range of…


5 minutes with... Diversification award winners the Moretons

It's been a whirlwind few months for the Farmers Weekly Award winners – 15 extraordinary farmers, advisers, contractors and farmworkers who last year received one of farming's highest accolades recognising…


Why planting trees can improve farm performance

Trees and hedgerows might shape the appearance of the Great British countryside, but their role goes way beyond simply looking pretty. From improving animal welfare to mitigating the effects of…


How farms on the edge of cities survive and thrive

Agricultural buffers at the edge of the rural-urban fringe provide their own unique challenges, but they are also home to some of the country’s most successful farm businesses. For many…