Meat quality and “locally produced” are two of the most important considerations for consumers when eating out, according to EBLEX research.
The factors were highlighted by three separate focus groups interviewed in London, Birmingham and Manchester during October.
Taste, texture and cut were the most important reasons for choosing beef or lamb from the menu. For beef, size, trim and preparation were rated next most important, and for lamb it was type of dish, country of origin, trim and price.
Many respondents wanted to know where meat came from, as they felt local sourcing supported UK farming, showed environmental responsibility and meant meat was fresher.
Respondents were prepared to accept more inconsistencies in the shape and size of locally sourced meat, than from mainstream branded restaurants.
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