While I agree strongly that farmers should be considerate to neighbours and transparent about what they are up to, I do not agree with compulsory notification.
When we have new fields or new neighbours on our farm, we try to introduce ourselves, explain that we are an Assured, LEAF Marque farm and we invite "the stakeholders" to come to our office to have a coffee and look at our records or audit certifications. Normally this sounds sufficiently boring to put their mind at rest. I think that this is a professional and civilised way to go about your business.
If you stopped me in the street while carrying out one of your surveys, I would say that I cared passionately that my shoes weren't made by pre-teenagers in Asia (Good luck finding me, btw, I'm very rarely in a street these days). My passion does not extend to requiring a weekly phone call from a Chinese factory manager to explain his HR policy. I expect that the information would be available if I ever cared sufficiently to request a look at it. Basically I place my trust in brands (and investigative reporters too I suppose) and would desert a manufacturer which had failed to live up to my expectations.
Most people get irritated by unsolicited information in their lives. There is nothing more annoying than a daily barrage of text messages, junk mail, pre-recorded telephone messages and cold callers at your door. The majority get pestered because of the 5% of people who actually want this information. Technology makes it too easy to share information and we need to be sparing about how much knowledge we send people.
On our farm we carry out all pesticide handling and application pesticide usuage within the law. My assumption, therefore, has to be that our practices are safe for the consumer, the neighbour and the operator alike. If this is not the case, then there is something wrong with the regulations and they should be changed.
| Tweet |
|


