The executive editor of this fine publication led with the theme of “big data” last week. Apparently farmers need to spend more time accumulating and analysing data. The economist Peter Drucker was quoted: “If you can’t measure it, you can’t improve it.” While I don’t disagree, his words need balance. Drucker, after all, is an economist. A profession that my A-level teacher defined as “someone who knows the price of everything and the value of nothing”. Big data represents all […]
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