In the corporate world of farm machinery, there’s an expression that gets bandied about on a regular basis – “a full-line offering”. While this may sound like standard corporate guff, it’s basically manufacturers trying to push themselves – and their dealers – forward as a one-stop shop for every conceivable piece of ag equipment. Generally it involves a strong brand painting another, usually lesser-known company’s kit in its colours. It is a strategy that has worked well for some and […]