New Holland is top of the UK league for 96
FIGURES released by the Agricultural Engineers Association reveal the tractor league table for 1996 – the EC commission only permits such information to become available one year in arrears.
So, here it is, a chance to settle the arguments regarding who sells most in the UK tractor market.
In number one slot is New Holland having a 22.6% share followed closely by AGCO (Massey Ferguson) with 20%. John Deere earns third place with 19.4% and Case, with 16.8%, maintains fourth place.
That is the big four taking their 80% or so of 1996s 19,784 tractor registrations. The rest is shared mainly between Renault with 3.7%, Kubota 3.5%, JCB Landpower 3%, and Valtra with 1.5%. "Others" account for 9.4%.
While the running order has not changed over recent years, it is interesting to note that in 1991, for example, New Holland had 25.9% and Massey Ferguson, John Deere and Case were within a shout of each other on about 18%.
More recently, in 1995 New Holland captured 24.4%, Massey Ferguson 19.8% with John Deere and Case in equal third on about 17.5% each. *
Tractor league table
Manufacturer Quantity Share %
New Holland 4,471 22.6
AGCO (Massey Ferguson) 3,966 20.0
John Deere 3,846 19.4
Case 3,322 16.8
Renault 736 3.7
Kubota 695 3.5
JCB Landpower 584 3.0
Valtra 305 1.5
Other 1,859 9.4