15 March 2002

Scotch beef Yes

BICKERING over the labelling of Scotch beef could soon be a thing of the past after agreement that the brand name should be used only for beef from animals born, reared and slaughtered in Scotland.

Until now an EU-approved 90-day rule has operated, allowing cattle sourced from outside Scotland to be sold under the Specially Selected Scotch brand provided they spent 90 days in the country before slaughter.

Following a ruling from the Advertising Standards Authority which called into question the use of Scotch for anything not born in Scotland, Quality Meat Scotland has now signalled, that the change to 100% Scottish would begin. &#42

But it would happen only once all the implications for the industry had been assessed.