Consumers asked to vote on worst chicken label

Animal welfare campaigner Compassion in World Farming is asking consumers to vote on the most misleading chicken label in UK supermarkets.

CIWF has joined Hugh Fearnley-Whittingstall and the Chicken Out! campaign to launch a new initiative to ensure honest labelling.

Its launch coincides with Mr Fearnley-Whittingstall’s “Chickens, Hugh and Tesco, too” programme on Channel 4. CIWF believes its “Label Watch” competition will give consumers the possibility to vote the worst chicken label among a selection from UK food retailers.

Lesley Lambert, director of research and food policy, said: “Since 2004, eggs boxes must be labelled with the production method. This has lead to a move away from caged eggs. This scheme should be extended to chicken meat.”