The Cereals event is the working showcase for the UK arable sector. There are over 350 exhibitors and 21,000 visitors are expected to pass through the gates on 13-14 June at Vine Farm, Wendy, near Royston.

With so much to see and do, Farmers Weekly has picked out some highlights…

The Crop Plots
The crop plots remain the technical heart of the event. Over 30 exhibitors with crop plots drilled with the spectra of combinable crops, game crops and field margins show sector-leading R&D in action. Use them for a first-hand opportunity to see the field performance of new and established varieties, agrochemical comparisons and end-market focused agronomy, including recommendations for the emerging energy markets.

Given the financial importance of environmental stewardship, there are also some valuable sources of information and advice at the event. Topics include bird species-specific information, ELS and HLS planning advice and a pest clinic to help identify beneficial and harmful insects.

Working and static machinery demos
The latest arable machinery and equipment will be on show over 10ha of working demonstrations on Vine Farm’s clay loam soils. Visitors will be able to compare power, productivity and performance of tractors, telehandlers, subsoilers and drills, an increasing number of which can now be integrated with GPS and vehicle guidance systems.

Sprays & Sprayers arena
There will be a wide array of the latest sprayers on show within Syngenta’s Sprays and Sprayers arena to suit even the widest boom requirements. New for 2007 is a “high-speed turning zone” designed to test the machines to the full. Plus there is a host of new technologies to improve application precision and better deal with the environmental restrictions on sprayer wash-down and packaging disposal. Syngenta will be presenting the Farm Sprayer Operator of the Year award.

Growing for specific markets
Renewable energy and industrial crops bring a host of new opportunities and potential challenges for growers to consider. Advice on whether these crop alternatives are appropriate for your business will be available from a number of exhibitors.

Agronomists will be available to offer advice on how to link biodiesel crop production with end-market needs and how you can capitalise on this emerging market in your region.

Post-Harvest Technology
Due to the ever-increasing importance of quality in harvested and stored crops, there is an area of Cereals dedicated to exhibitors specialising in post-harvest technologies. There will be equipment and information on grain handling, drying, storage and marketing from 28 exhibitors.

Sugar beet
Given the importance of other crops in the cereal-based rotation, there are a number of exhibitors focusing on rotation partners like sugar beet, pulses, potatoes and oats.

For sugar beet growers aiming to meet British Sugar’s 70t/ha yield challenge, the British Sugar/BBRO plots will demonstrate improved crop recovery, fungicide options, 2008 variety selections, crop nutrition and soil management.


Tickets
There is still time to book in advance for fast track entry and to save money. Tickets can be purchased in advance at a discounted rate until 8 June 2007, via the website www.cerealsevent.org.uk Adult tickets £12 in advance, £15 on the day. Student tickets £10 in advance, £12 on the day (student ID required).


Information
The Cereals Event 2007 is organised and presented by Haymarket Exhibitions. Further details on the Cereals event are available on the website www.cerealsevent.org.uk or contact one of the Cereals team on 01788 892 040.


Earn points
In line with its position as the industry’s leading arable event, attendees will earn four NRoSO CPD or BASIS points for attending either day of Cereals.