In response to increased demand for its products in Europe, AB Vista has appointed business manager Rolf Speelman to its EMEA (Europe, Middle East and Africa) Division, to help develop commercial support for key customers and distributors in specific markets.
Rolf’s primary focus will be on the Benelux region, where he will be responsible for managing product sales, setting objectives and executing marketing plans with other members of the team.
He studied animal science at the Agricultural University in Wageningen, specialising in animal nutrition, animal physiology and business administration. He then spent nearly four years with Rovecome ICT in Hoogeveen, where he was an export manager.
Commenting on the appointment, global sales director Ari Kiviniemi said: “Rolf’s introduction to the team strengthens AB Vista’s core team in EMEA. With many products supplied by AB Vista now available in the region, we need extra support from astute business people. This will help us to continue to offer our customers a first-class service.”